Showing posts with label baking. Show all posts
Showing posts with label baking. Show all posts

Friday, 10 February 2012

Without Prejudice & Subject to Contract

I ONLY WENT AND GOT IT

So all the waiting is over and the hardest part of starting my Tea Rooms business so far is concluded. I am proud, delighted, elated, humbled and jubilant as I tell you that I have been successful in my tender for the operation of a Tea Rooms as part of the West Lodge redevelopment within Bute Park in Cardiff City Centre. If you are unfamiliar with the building please read my introduction HERE.

Here is a snippet from the first ever post that I made to 'I Want to Bake Free'

Dreams and Talents - taken from 'Somewhere in the Middle Part One' 25th July 2010
"Really cool dreams, the ones that make your heart feel light, chest tight and pulse race are great for weekends and holidays. My dreams are simple, making, baking, creating. I am surrounded by talent, beautiful inspiring talent that over the past two years has made our home and made my life. It takes a holiday usually to step out of the one track work mind and explore your dreams. My dream is for a Tea Room, that sells good tea and home made perfect cakes. My dream is to make drift wood art works and learn other artistic skills. My dream is to grow a garden of ingredients for use in my business. My dream is to support my family and spend time together doing the things we love."

The really really cool thing, aside from making it this far, is that the dream is not over. This has been a long introduction and I am so humbled by the interest and support that you have all shown me, but there is more to come; a lot more. Most excitingly we now have a place in reality outside of this blog to meet and you can truly become part of this project.

So today's post covers the following;

1.) Working timeline*
2.) Where I will ask for your help
3.) A COMPETITION
4.) Where this blog goes next
*this is my working timeline which almost certainly will change, but I will do my best to stick to it!

1.) Working Timeline
The building work on the West Lodge is due to finish in the first week of March 2012. I am aiming to get on-site and fit out the Tea Rooms to my exacting standards from around this time.

If all goes well I will spend the next 14 days lovingly decorating, cleaning and laying out systems for how the business will operate.

I am aiming to train up my new team mid March, with a view to opening the doors to trade around the end of March beginning of April. I will keep you updated and no doubt make a lot of noise about opening nearer the time.

So you will need to get telling every single person you know, in work, at school, in the hairdressers, everywhere that the new place to be is the _ _ _ _ _ _ _ _ _ Tea Rooms at the West Lodge.

2.) Your Help
Logo - As you are all so fabulous and opinionated I have decided to put the choice of the final logo design to you. I am finalising the name of the Tea Rooms business at the moment and will be asking for your help in the next week or two.

Recruitment - The time has come to find the very best waiting staff who want to work in a challenging but rewarding quality catering outlet. A passion for tea, coffee, cake, service and the beauty and history of Bute Park will be preferred. If this is you or someone you know then drop me a line, david@victoria-rooms.co.uk various positions will be available from full to part time.

Takeaway - I have an amazing Welsh coffee supplier lined up who roasts coffee in South Wales to order. So all of you folks who wander past the West Lodge/Castle Street in the morning need to divert and pick up your morning coffee from me. I will be doing some opening promotions and will of course reward loyalty! Takeaways coffee will be served from opening in the morning until around 09:30am. More details and exact times to follow... BUY LOCAL!

3.) A Competition
I am finalising the details of a FABULOUS competition in conjunction with a brilliant local Cardiff business. The full details will be up on the blog this weekend or early next week so come back and check it out. The more times you enter the more chances you have to win and will you be supporting me and them, you have nothing to lose.

4.) The Future
I hope that this post has shown you that there is a lot further to go in this journey. I still want to bake free, having the venue is only the first piece of the puzzle. Anyone who knows small businesses knows that the first 6 to 12 months are crucial. Now I will need your support more than ever, I will try to give you the very best quality experience I can, so please come and be part of it and join in online here. This story is just starting to get interesting...

David

Now share this post if you will, using Twitter, Facebook, Google+ or just old fashioned talking to humans in real life. Thank you.


Thursday, 22 December 2011

A Tearoom Without Cake...

...is like a year without Summer

December 2011

This is my farewell to 2011. I am sure you will be relieved to hear that this is not a sentimental round up of the year that's been. Instead I am striking at the very heart of any good Tea Room and talking today about Cake.

Cake Dreams

I am opening a tea room next year in Cardiff, South Wales. This is now a statement of fact. Whether it be in one venue or another remains to be seen [venue news FINALLY coming around January 14th 2012].

My earliest memories of a traditional British Tea Room begin and end with the cakes, bakes and delicious home makes. In our World where we now try to move away from excess and live within our means, this may upset you. If you feel so inclined please now imagine that I am a Bootmaker and my trade means a fantastic shop window filled with every kind of mouthwatering shoe you can imagine.

The Dark Arts - Cake-Craft

There is a magic to creating something that not everyone can do. I meet two kinds of people in this World; those who say they can bake and those who are adamant that they cannot. It is us in the baking fraternity with our private language of genoise, folding and multiple spelling of Macaron that are perceived as magicians to the Muggles.

Baking is an art, a science an evolved and evolving tradition. From simple to ornate, visually pleasing or a bit rough round the edges the output is the same. That is a consumable experience to excite the Human senses made by hand with passion, knowledge and importantly with love. Well gosh, there it is, that last sentence sums up my feelings on cake and hopefully expresses to you what I mean when I say that the art of quality home baking will be at the very heart of my Cardiff Tea Room.

A Little Announcement

If you live in South Wales, have nodded your headed while reading the above and are interested in a baking adventure like the one I have described, drop me a line HERE. I will be looking to take on a baker to help us create our wonderful home bakes and will be auditioning in January/February 2012. If you know of someone who may be interested then send them this blog post and ask them to get in touch with me.

So, I leave with you for 2011 with some Cake Quotes

Please give your favourite a little Tweet if you are so inclined...

A compromise is the art of dividing a cake in such a way that everyone believes he has the biggest piece.
Ludwig Erhard - via @want2bakefree

A great empire, like a great cake, is most easily diminished at the edges.
Benjamin Franklin - via @want2bakefree

A lot of movies are about life, mine are like a slice of cake.
Alfred Hitchcock - via @want2bakefree

A page of my journal is like a cake of portable soup. A little may be diffused into a considerable portion.
James Boswell - via @want2bakefree

All the world is birthday cake, so take a piece, but not too much.
George Harrison - via @want2bakefree

Always give them the old fire, even when you feel like a squashed cake.
Ethel Merman - via @want2bakefree


Merry Christmas and a very very Happy 2012 
to you and your loved ones
David x

Thursday, 1 December 2011

COMPETITION TIME - Now Closed


Win BOTH Great British Bake Off cookbooks 
Series 1 [2010] 
and 
Series 2 [2011]

Plus EVERY entrant gets a prize 
READ MORE...


I can exclusively reveal that I have a stand at the Fabulous
Cardiff Chapter Arts Centre 'Festive Food Fair 2011' on
Saturday 10th December 2011 @chaptertweets 
with all profits from sales on our stand going to the charity LATCH. 
I Want to Bake Free will be selling cakes, bakes and gifts, putting a festive twist on some old tea room favourites!

Not to mention meeting all of you in the flesh, come say hi!
Read on for the event details...


Thursday, 24 November 2011

Your One Stop Catch Up Shop

November 2011

I have been writing 'I Want to Bake Free' since June 2010. Some of you are new to the story and many of you have been following since the early days; either way thanks for taking part.

This post is a quick guide to everything that has happened so far for to bring you up to speed. I have taken the introduction to each post so that you can decide for yourself if you are interested in that part of the tale.

Ideally you should be able to read this one post and have an idea on the story so far...

Wednesday, 5 October 2011

BBC Great British Bake Off - Who Cares?


October 2011

There is an important clichéd rule to writing which I have decided to invoke today. I am using this loop hole to veer away from my scheduled plans to write about Business Ethics in Baking (new Blog to follow soon). 

They say ‘write about what you know’ and I know about #GBBO @BritishBakeOff (The Great British Bake Off for those not on Twitter).


DON’T PANIC this is not some FANBOY rant but I feel the need to describe what the show means to me and why I care. This is seriously important to my own project and will help you understand how this television programme has impacted on every part of my plans to open a tea room. From inspirational baking, to meeting the contestants as their stories unravel to finding fabulous new friends on Twitter who share my passion and enthusiasm for all things #GBBO, who cares? We do!

What on Earth is he talking about?

Sunday, 18 September 2011

Bake the Menu - Video Blog

September 2011


Early in a start up business you need to decide what to deliver to your customers and the most cost effective way to do that. This decision making process is crucial and must take into account, consistency of delivery, quality and pricing to name but a few. I will deliver a high quality product in a comfortable and classically vintage tea room.

There are three excellent reasons to 'Bake the Menu'. Firstly for quality control; to ensure that menu items are of the best quality and recipes can be tweaked where necessary. Sadly this also means that i'll have to eat the menu too. Secondly I need to work out the exact costings of each menu item, to set a fair price and identify the cost of sale for each menu item. The third reason to 'Bake the Menu' is so that I can keep a video log to update the website with all the mouth watering and delicious home baking that my tea room will serve.

My rules for this film series are simple and I will guarantee you the following:
  • Films will be kept short and snappy
  • I'll highlight our favourite tips
  • Everything is 100% home made where practical 
  • We always wash our hands!
  • Recipes are available on request, unless they're family secrets
In return:
  • If you have something to say, post it on the blog or subscribe to my Channel on Youtube
  • If you have some of your own top tips, then let us know
  • Get involved & be inspired
Without further ado I bring you Volume One...


I Want to Bake Free on

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