Saturday, 17 March 2012

Tea Room Launch Date Confirmed

It brings me enormous pleasure to announce that Pettigrew Tea Rooms will officially open to the public on Friday 30th March 2012.


Needless to say, there is still a lot to do and I am working hard to finally bring my plans to fruition. Here is a sneak peek at the interior...


See you soon and spread the word!

Pettigrew Tea Rooms, West Lodge, Bute Park and Arboretum, Cardiff CF10 1BJ

Thursday, 1 March 2012

COMPETITION TIME

TEA ROOM OPENING THIS SPRING

Unbelievably the countdown has now begun to the opening of my traditional Tea Rooms in Cardiff. It's been a long journey over the past two years and if you have been following from the beginning you'll know the ups and downs. Somehow during this time baking has become more popular than ever and my passion for bringing a traditional slice of Tea Room culture to Cardiff has never been stronger.


I am blessed with a beautiful venue in the very heart of Cardiff City Centre, the West Lodge, Castle Street at the entrance to Bute Park and Arboretum. The responsibility is great and I know that expectation is high. The next few weeks until opening will be intense, but stay with me and please tell your friends and family.

To give you a taster of what's to come at Pettigrew Tea Rooms, today I am announcing an essential competition. I have teamed up with some of my key suppliers, Kitchens Cookshop [Cardiff], Peter James Gourmet Coffee [Ross-on-Wye] and the delectable Tea Palace [London] to create a Tea and Coffee lovers paradise.

The Prize - Totalling over £200!
A Stunning Vintage Tea Set
[milk jug, sugar bowl, set of teaspoons four cups and saucers as pictured]
A Gift Voucher for 'Two for High Tea' at Pettigrew Tea Rooms, Castle Street, Cardiff


To WIN simply enter your details below and follow the instructions:
GOOD LUCK!!

a Rafflecopter giveaway

Wednesday, 22 February 2012

A Tea Room is Brewing

Introducing '_ _ _ _ _ _ _ _ _ Tea Rooms'

Bute Park is in amazing hands

You may say that I am biased as I am soon to directly benefit from the restoration of this stunning historic park land with the chance to turn my dream into a living reality. I hope that if you have gleaned anything from this blog it is that I am honest and open.

I have found all those connected with Bute Park, both working there daily and assisting in the careful and considered restoration, to be professional, passionate, intelligent, considered, leaders and doers. You will not find people more concerned with the welfare of the park itself, for the benefit of the users now and for those of the future. This is not some faceless bureaucracy, but a live and exciting family who have gone over and above their work remit donating hours upon hours of their own time to breathe life into community projects they help create and believe in.


If you have been to the Park recently hopefully you will have experienced this yourself too, if not Spring is a perfect time to visit and you should definitely go and see the new Education Centre!

I turned to this family for inspiration for a name to bestow on this new use for an historic building opening its doors for the first time to the public. My own ideas along with those from the custodians of the Park have been at the forefront of my mind for weeks.

Giving Birth

I have heard that deciding a name for your child can be difficult.
Do you wait until after the birth, look at your child, live with it, try and understand its personality?
Do you even know someone who was born without a name?

I believe that the greatest compliment for naming may be to inherit a family name or to bestow a title upon the next generation that has great personal resonance. With this in mind a wonderful name soon came to mind along with a superb opportunity to inform and educate today's park visitors about its history.

The Pettigrew Family

Many people know the Title of 'Marquess of Bute' and many people know the famous architect of Cardiff Castle, William Burges, but arguably less popularly well known for his contribution to Bute Park is Mr Andrew Pettigrew.


Andrew Pettigrew and his three sons William Wallace (‘WW'), Hugh and Andrew Alexander (‘AA') all contributed to a legacy of public owned gardens and parkland in Cardiff that is second to none in the UK.

Andrew Pettigrew (1833-1903) was Head Gardener to the Marquess of Bute at Cardiff Castle between 1873 and 1903. Originally from Ayrshire, he and his family moved to Cardiff from Dumfries House in Ayr, another Bute property, to work with the Third Marquess of Bute and William Burges on the layout of the Castle Grounds at Cardiff (re-named Bute Park in 1947 when it was gifted to the city along with the Castle and Sophia Gardens by the fifth Marquess of Bute).

The Marquess, who also came from Scotland, made all his money by sending coal and iron from the South Wales Valleys all around the world. What we now know as Cardiff was then a collection of small villages before the Marquess created a busy port, where hundreds of ships sailed every day. Cardiff became the largest coal exporting port in the world.


Many people came to live in Cardiff and it soon became a large city, but many of them lived in crowded houses with poor facilities and no gardens or space to relax and play in. The city needed parks and gardens.

So the Marquess and other Cardiff landowners gave land to the people of the city, so that they could have pleasant places to walk, to sit and listen to bands playing, to play or to watch sport such as bowls and cricket.

Introducing 'Pettigrew Tea Rooms'

In homage to his superb work in developing Bute Park into the recognisable space that thousands of visitors enjoy today, I feel it is appropriate to commemorate Mr Andrew Pettigrew's work by naming this business 'Pettigrew Tea Rooms'. I am passionate about sharing the history of this man, his family and the lasting legacy of their work with new and future generations visiting Bute Park and Arboretum.

Now for your say...

I have maintained from the start of this project that you would be involved. I value your thoughts and opinions. So now I turn over to you lovely people one of the biggest decisions I face. This is a traditional Tea Rooms and the Logo will be in pride of place on the menus, website and throughout. Please make your choice wisely.

Option a.)
Option B.)
Option C.)

Place Your Vote...
<a href="http://www.sodahead.com/fun/which-is-your-favourite-pettigrew-tea-rooms-logo/question-2474389/" title="Which is your favourite Pettigrew Tea Rooms Logo?">Which is your favourite Pettigrew Tea Rooms Logo?</a>

P.s. constructive criticism is great and always welcome, but if you don't have anything nice to say, then come and sit next to me.

Pettigrew Tea Rooms - Bi-Lingual Website Under Construction Coming Soon

Thank you. Keep your eyes peeled for more updates and maybe maybe maybe a competition some time soon...

David


Friday, 10 February 2012

Without Prejudice & Subject to Contract

I ONLY WENT AND GOT IT

So all the waiting is over and the hardest part of starting my Tea Rooms business so far is concluded. I am proud, delighted, elated, humbled and jubilant as I tell you that I have been successful in my tender for the operation of a Tea Rooms as part of the West Lodge redevelopment within Bute Park in Cardiff City Centre. If you are unfamiliar with the building please read my introduction HERE.

Here is a snippet from the first ever post that I made to 'I Want to Bake Free'

Dreams and Talents - taken from 'Somewhere in the Middle Part One' 25th July 2010
"Really cool dreams, the ones that make your heart feel light, chest tight and pulse race are great for weekends and holidays. My dreams are simple, making, baking, creating. I am surrounded by talent, beautiful inspiring talent that over the past two years has made our home and made my life. It takes a holiday usually to step out of the one track work mind and explore your dreams. My dream is for a Tea Room, that sells good tea and home made perfect cakes. My dream is to make drift wood art works and learn other artistic skills. My dream is to grow a garden of ingredients for use in my business. My dream is to support my family and spend time together doing the things we love."

The really really cool thing, aside from making it this far, is that the dream is not over. This has been a long introduction and I am so humbled by the interest and support that you have all shown me, but there is more to come; a lot more. Most excitingly we now have a place in reality outside of this blog to meet and you can truly become part of this project.

So today's post covers the following;

1.) Working timeline*
2.) Where I will ask for your help
3.) A COMPETITION
4.) Where this blog goes next
*this is my working timeline which almost certainly will change, but I will do my best to stick to it!

1.) Working Timeline
The building work on the West Lodge is due to finish in the first week of March 2012. I am aiming to get on-site and fit out the Tea Rooms to my exacting standards from around this time.

If all goes well I will spend the next 14 days lovingly decorating, cleaning and laying out systems for how the business will operate.

I am aiming to train up my new team mid March, with a view to opening the doors to trade around the end of March beginning of April. I will keep you updated and no doubt make a lot of noise about opening nearer the time.

So you will need to get telling every single person you know, in work, at school, in the hairdressers, everywhere that the new place to be is the _ _ _ _ _ _ _ _ _ Tea Rooms at the West Lodge.

2.) Your Help
Logo - As you are all so fabulous and opinionated I have decided to put the choice of the final logo design to you. I am finalising the name of the Tea Rooms business at the moment and will be asking for your help in the next week or two.

Recruitment - The time has come to find the very best waiting staff who want to work in a challenging but rewarding quality catering outlet. A passion for tea, coffee, cake, service and the beauty and history of Bute Park will be preferred. If this is you or someone you know then drop me a line, david@victoria-rooms.co.uk various positions will be available from full to part time.

Takeaway - I have an amazing Welsh coffee supplier lined up who roasts coffee in South Wales to order. So all of you folks who wander past the West Lodge/Castle Street in the morning need to divert and pick up your morning coffee from me. I will be doing some opening promotions and will of course reward loyalty! Takeaways coffee will be served from opening in the morning until around 09:30am. More details and exact times to follow... BUY LOCAL!

3.) A Competition
I am finalising the details of a FABULOUS competition in conjunction with a brilliant local Cardiff business. The full details will be up on the blog this weekend or early next week so come back and check it out. The more times you enter the more chances you have to win and will you be supporting me and them, you have nothing to lose.

4.) The Future
I hope that this post has shown you that there is a lot further to go in this journey. I still want to bake free, having the venue is only the first piece of the puzzle. Anyone who knows small businesses knows that the first 6 to 12 months are crucial. Now I will need your support more than ever, I will try to give you the very best quality experience I can, so please come and be part of it and join in online here. This story is just starting to get interesting...

David

Now share this post if you will, using Twitter, Facebook, Google+ or just old fashioned talking to humans in real life. Thank you.


Wednesday, 25 January 2012

Introducing the West Lodge

VENUE ANNOUNCEMENT

The day has finally arrived after what seems like an age. Today I get to share with you the venue that I have been working on securing to make my tea room dreams come true. I should find out in the next few weeks if I have been successful in my tender submission and I will share that with you as soon as I can.

Bute Park is located in the heart of Cardiff's City Centre. The West Lodge is the main gateway from Castle Street into the Park, located opposite the Holiday Inn Hotel Cardiff. This is a stunning building completed in 1863 by the architect Alexander Roos.


Bute Park is currently undergoing a £5.6 million restoration project, supported by a £3.1 million grant from the Heritage Lottery Fund (HLF). This will restore some important historic features, provide new facilities and help tell the story of Bute Park.


Construction work began on the 1st of November 2011 to transform The West Lodge into a gift shop, a tea room and an art gallery. Read more about the West Lodge and the HLF Bute Park Restoration Project HERE


The Future
I hope to hear in the coming weeks whether I have been successful in my application. If I am then I will be hoping to open the tea rooms in late March 2012 or early April.

Over the coming weeks there will be a lot to do! Join me in my adventure. If you are new to my adventure then check out this handy blog post to bring you right up to date HERE.

Did you guess this venue? Do you know Cardiff and recognise The West Lodge?

Friday, 13 January 2012

High Time for High Tea

On my epic adventure to open a Tea Room in Cardiff, I have spent some time looking at the origins of High Tea. By understanding what it has been and where it originated, I can decide what I want to serve. My intention is to preserve and revive, but who knows I may end up re-inventing High Tea for the future.

Points About This Post 
If you disagree with any of the following account, let me know in the comments.
I realise History isn't every ones cup of tea (sorry). 
If it isn't yours hit the '[SKIP]' button below to get right into my Essential Tea Etiquette Tips

What is High Tea?

High Tea is often a misnomer. Most people refer to afternoon tea as high tea because they think it sounds rather regal and lofty. High tea, or "meat tea", originally referred to the meal we call dinner. Afternoon tea was known as "low tea" because it was usually taken in a sitting room or withdrawing room where low tables were placed near sofas or chairs. So we know High Tea as what was originally Afternoon Tea. There are three basic types of Afternoon:
  1. Cream Tea - Tea, scones, jam and cream
  2. Light Tea - Tea, scones and sweets
  3. Full Tea - Tea, savories, scones, sweets and dessert

The traditional time for tea was four or five o'clock and no one stayed after seven o'clock. The menu has also changed from tea, bread, butter and cakes, to include three particular courses served specifically in this order:
  1. Savouries - Small sliced sandwiches 
  2. Scones - Served with jam and clotted cream
  3. Pastries - Cakes, cookies and shortbreads
A Brief History of High Tea [SKIP]

Prior to the introduction of tea into Britain, we enjoyed two main meals a day, breakfast and dinner. Breakfast was ale, bread, and beef. During the middle of the eighteenth century, dinner for the upper and middle classes had shifted from noontime to an evening meal that was served at a fashionable late hour. Dinner was a long meal at the end of the day.

17th Century

1600 - Queen Elizabeth l (1533-1603) granted permission for the charter of the British East India Company (1600-1858), also known as the John Company, on December 31, 1600 to establish trade routes, ports, and trading relationships with the Far East, Southeast Asia, and India Trade in spices was its original focus, but later traded in cottons, silks, indigo, saltpeter, and tea. Due to political and other factors, the tea trade didn’t begin until the late 1670s.

1662 - King Charles II (1630-1685) while in exile, married the Portuguese Infanta Catherine de Braganza (1638–1705). Catherine's dowry was the largest ever registered in world history. Portugal gave to England two million golden crusados, Tangier and Morocco in North Africa, Bombay in India, and also permission for the British to use all the ports in the Portuguese colonies in Africa, Asia and the Americas thus giving England their first direct trading rights to tea.


As Charles had grown up in the Dutch capital, both he and his Portuguese bride were confirmed tea drinkers. When the monarchy was re-established, they brought this foreign tea tradition to England with them. Her influence made tea more popular amongst the wealthier classes of society. Soon tea mania spread swept across England, and it became the beverage of choice in English high society, replacing ale as the national drink.

18th Century

By 1700, tea was on sale by more than 500 coffee houses in London. Tea drinking became even more popular when Queen Anne (1665–1714) chose tea over ale as her regular breakfast drink. 

During the Industrial Revolution in the second half of the Victorian Period, working families would return home tired and exhausted. The table would be set with any manner of meats, bread, butter, pickles, cheese and of course tea. None of the dainty finger sandwiches, scones and pastries of afternoon tea would have been on the menu. 
19th Century

According to legend, one of Queen Victoria's (1819-1901) ladies-in-waiting, Anna Maria Stanhope (1783-1857), known as the Duchess of Bedford, is credited as the creator of afternoon teatime. Because the noon meal had become skimpier, the Duchess suffered from "a sinking feeling" at about four o'clock in the afternoon. Who doesn't? 

At first the Duchess had her servants sneak her a pot of tea and a few breadstuffs. Adopting the European tea service format, she invited friends to join her for an additional afternoon meal at five o'clock in her rooms at Belvoir Castle. The menu centered around small cakes, bread and butter sandwiches, assorted sweets, and, of course, tea. This summer practice proved so popular, the Duchess continued it when she returned to London, sending cards to her friends asking them to join her for "tea and a walking the fields." The practice of inviting friends to come for tea in the afternoon was quickly picked up by other social hostesses.

Essential Tea Etiquette Tips

Holding a Tea Cup:
  • In order for one not to spill the hot liquid onto oneself, the proper way to hold the vessel of a cup with no handle is to place one’s thumb at the six o'clock position and one’s index and middle fingers at the twelve o'clock position, while gently raising one’s pinkie up for balance.
  • Tea cups with a handle are held by placing one’s fingers to the front and back of the handle with one’s pinkie up again allows balance. Never wave or hold your tea cup in the air. When not in use, place the tea cup back in the tea saucer.
  • If you are at a buffet tea hold the tea saucer in your lap with your left hand and hold the tea cup in your right hand. When not in use, place the tea cup back in the tea saucer and hold in your lap. The only time a saucer is raised together with the teacup is when one is at a standing reception.
Pinkies Up:
  • Originally, all porcelain teacups were made in China, starting around 620 A.D.  These small cups had no handles. Pinkie up does not mean straight up in the air, but slightly tilted. It is not an affectation, but a graceful way to avoid spills. Never loop your fingers through the handle, nor grasp the vessel bowl with the palm of your hand. Ghastly.
Teaspoons:
  • Do not stir your tea, with your teaspoon, in sweeping circular motions. Place your tea spoon at the six o'clock position and softly fold the liquid towards the twelve o'clock position two or three times. Either place the used teaspoon on the side of another plate or ask the server or hostess to remove the spoon from the table. Never leave the spoon in the tea cup, especially when actually drinking your tea.
Serving Tea:
  • Tea is served with milk, not cream. Cream is too heavy and masks the taste of the tea. Although some pour their milk in the cup first, it is probably better to pour the milk in the tea after it is in the cup in order to get the correct amount. Remove the tea bag from the cup and place it on a side saucer or in a slop bowl. Never squeeze the tea bag.

  • When serving lemon with tea, lemon slices are preferable, not wedges. Either provide a small fork or lemon fork for your guests, or have the tea server neatly place a slice in the tea cup after the tea has been poured. Be sure never to add lemon with milk as the lemon's citric acid will cause the proteins in the milk to curdle. Ghastly.
Drinking Tea:
  • Finally, do not use your tea to wash down food. Sip, don’t slurp your tea and please swallow before eating.

A Tea Room without a room is just tea. I must continue to tease you a little longer, venue news will be coming very soon...

Stay tuned and keep the faith.

Much love

David

P.s. you can now follow me on Pinterest http://pinterest.com/iwanttobakefree/
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