Thursday, 22 September 2011

Somewhere in the Middle – Part Two

September 2011

I wrote my first blog entry on Sunday 25th July 2010 in order to chart the progress of change in my life through leaving my career to starting my own business. Now 15 months later it's time to recap, review and update you.

Nagging Niggling Voices

I wanted to feel free. This feeling lurked in the pit of my stomach nagging at me particularly when I took a break from work. The nagging would get even stronger as the creeping dread of going back to work became real. This was often brought into sharp focus when spending time with successful friends and family who from my perspective managed to incorporate their genuine interests into their careers. 

The nagging voice would ask a simple question; you are successful and hard working, so why can’t you apply the same work ethic to something you enjoy and make a living from it? We all face self doubt and fear, but the simple answer to this question is that there is no reason not to try. For me the tipping point came from asking another question, if I don’t do this now will I regret it for ever?

The first question was easily answered. The things that I really enjoy are baking, growing, sales, people, creative craft. The freedom that I wanted to feel was not about being less busy or feeling less responsible. It was about the freedom to make your own choices and decisions and to work hard for yourself creating something that you love.

This is what so many people with whom I have shared my experiences about this project identify with. Many of us, myself included, fall into jobs that pay the bills and offer a career path which is so far away from the dreams we have for ourselves when growing up. There is nothing wrong with this, unless you are unhappy in your job and know that you could do something else that would improve your life in all aspects. When you feel like this, then surely you need to listen to the nagging voice in your head and be brave enough to plan your own change. 

I found myself in awe of creative people such as artists, craftsmen and bakers enjoying what they do for a living. To me these people made their own decisions each day about what they would do and were able to work truly self motivated.

My business motivation is not to make the most money I can. It is about creating something beautiful, dare I say magical*, that provides a service people love and fulfils my life.


Part of this blog is to share with you how I feel as well as what I am doing. I am allowing myself to feel excitement, speaking with you on Twitter @want2bakefree and on this blog helps that excitement grow every day. I am also worried about the possibility that my latest venue is not secured and won't be until early 2012. There is so much work to do in the coming months and I know from bitter experience last year that it could not work out in my favour. I have put those fears aside, knowing that January will either be bleak or the best month of my life.

Up to Date Update

On a lighter note (enough of the feelings mushy stuff!) here is a quick look at what has happened since I posted in July 2010 and what you can expect to read coming up in the next few weeks and months. For a more in depth look check out my interactive timeline HERE it's marvellous.

PAST - A brief run down of the key moments in the past 15 months that have brought me to this juncture;
  • Decision - June 2010
  • Resignation - August 2010
  • Coach House Hope - September 2010 (read more HERE)
  • Business In Focus Advice - September 2010 (read more HERE)
  • Purchasing - 2010/2011 (read more HERE)
  • Starbucks - November 2010 (read more HERE)
  • Coach House Doom - January 2011 
  • Brighton - March 2011 (read more HERE)
  • Project x - February 2011 Onwards (read more HERE)
  • Bake the Menu 1. - Victoria Sponge Video (watch the movie HERE)
  • Today - Thursday 22nd September 2011 
FUTURE - What you can expect to see and hear from me on the blog, via Twitter, Google+ and Facebook in the coming weeks and months;
  • Bake the Menu – New Video Episodes: Lemon Tart, Scones, Meringue, Carrot Cake, Treacle Tart, Chocolate Cake, Fruit Cake, Biscuits 
  • Supplier selection – Tea tasting, Coffee choices, eggs and butter anyone? 
  • Much more procurement fun
  • How to setup and run a website truly for free
  • Project X – Venue 2012 announcement 
  • Marketing with social media
All I can ask is that you stay in touch, comment on my posts, get in to discussions and be part of the fun. See you in the future, somewhere forward of the middle.

*the term 'magical' is not owned by Apple despite the best efforts of their marketing department
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