Thursday, 13 October 2011

How to be Ethical in Business

October 2011

I need you. One of the big challenges in starting this venture is decision making. It is like taking a journey and knowing the destination that you want, but not knowing if the path you pick will take you anywhere near. One of the big decisions from the outset is reconciling what you care about, what I care about and what is commercially viable; in other words business ethics.

So this post is a musing on all things ethical in business, DON'T tune out! I need your input. I promise you a little discussion, a space disaster and some questions to get your thoughts flowing.
What You Care About

Over the past five years I have made changes in the way that I shop. Telling you this isn’t intended to show off about how super I am, I am not. I know that I could do an awful lot more. I noticed myself becoming paralysed into not changing my shopping habits because our awareness has become cluttered with causes and campaigns. For instance I try to buy ‘happy’ chickens, free range eggs, fruit and vegetables that haven’t flown further than I have that week. We tend to pick a cause so that we can put a mental tick in the box saying that we are doing our part. Outside of our shopping habits, this may be a donation of money or time to charity, any way that you live to reinforce your ethical beliefs.

I Want to Bake Free on


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