Ethics - The Results!

October 2011

Not all of this starting your own business lark is a barrel of laughs. But the majority is!

I make the choices, I have written about how hard it can be to make an informed choice and the fear of committing to a course of action. At some point though, decisions have to be made to get the business going.

My last post touched on the importance of ingredients, quality and delivery as I was mulling over the ethical considerations. I am delighted to share with you the results of my 7 question survey [if you haven't taken it yet click HERE].

The Survey

How important are the following when visiting a tearoom/coffee shop?

1.) Price

Price is important but for many people it is the overall visitor experience that counts and price is just one consideration in that.

How to be Ethical in Business

October 2011


I need you. One of the big challenges in starting this venture is decision making. It is like taking a journey and knowing the destination that you want, but not knowing if the path you pick will take you anywhere near. One of the big decisions from the outset is reconciling what you care about, what I care about and what is commercially viable; in other words business ethics.

So this post is a musing on all things ethical in business, DON'T tune out! I need your input. I promise you a little discussion, a space disaster and some questions to get your thoughts flowing.

What You Care About

Over the past five years I have made changes in the way that I shop. Telling you this isn’t intended to show off about how super I am, I am not. I know that I could do an awful lot more. I noticed myself becoming paralysed into not changing my shopping habits because our awareness has become cluttered with causes and campaigns. For instance I try to buy ‘happy’ chickens, free range eggs, fruit and vegetables that haven’t flown further than I have that week. We tend to pick a cause so that we can put a mental tick in the box saying that we are doing our part. Outside of our shopping habits, this may be a donation of money or time to charity, any way that you live to reinforce your ethical beliefs.

BBC Great British Bake Off - Who Cares?

October 2011

There is an important clichéd rule to writing which I have decided to invoke today. I am using this loop hole to veer away from my scheduled plans to write about Business Ethics in Baking (new Blog to follow soon). 

They say ‘write about what you know’ and I know about #GBBO @BritishBakeOff (The Great British Bake Off for those not on Twitter).

DON’T PANIC this is not some FANBOY rant but I feel the need to describe what the show means to me and why I care. This is seriously important to my own project and will help you understand how this television programme has impacted on every part of my plans to open a tea room. From inspirational baking, to meeting the contestants as their stories unravel to finding fabulous new friends on Twitter who share my passion and enthusiasm for all things #GBBO, who cares? We do!

What on Earth is he talking about?